My Work
Label Designs - Scout & Cellar
At Scout & Cellar, one of my main roles is to design wine labels. I've worked on several different brands, including our retail brand Scout Wild® which is in Target, Total Wines, and other locations. Scout Wild® was displayed on an end-cap with high visibility after being named one of the best clean wines offered by Target.
With Scout & Cellar wines, we were the first company to put ingredient lists on our labels, a way to stay transparent about what goes into our products.
Brand Identity - Logo Design
I recently had the pleasure of designing a new logo for Oregon State University's athletic group, Dam Nation Collective. The logo is clean, modern, and captures the essence of the brand. I worked closely with the client to ensure that the final product met their expectations and represented their brand effectively.
In college, I worked at the Oklahoma Atheltic Department, where I designed the OUDNA football logo and helped build out their NSD website.
Package Design - Scout & Cellar
I created a branding package for a new coffee product line called Scouting Grounds Roasting Company®, which included designing the packaging as well. After the initial release, I further enhanced the branding to accompany the new material used to create a modern and sleek look.
I have also designed holiday packaging for different-sized bottles, cans, and wine sets. Each set has been uniquely crafted to embody an agnostic holiday theme while maintaining Scout & Cellar's sustainability efforts.
Brand Identity - Scout & Cellar Thematic
Since I joined Scout & Cellar, I have been in charge of the brand thematic. I refined it to be used year-round and seasonal, but also played with the shades and tints to showcase how colors in nature look throughout the day as the sun rises and falls. Scout & Cellar is all about being nature and from the earth so why not showcase the brand thematic the same way?
Email Design - Smoothie King
While freelancing for Smoothie King, I was able to work with their internal marketing team to create email briefs, design the emails whether it was using illustrations, photos, or GIFs and then upload them to Iterable for scheduling.
Website, Emails, & App - Fuel Rewards
At PDI, I worked on designing and coding Fuel Rewards websites, apps, and emails. I was able to redesign FR's icons giving it an updated feel. The design is modern and user-friendly, making it easy for visitors to earn cents-per-gallon savings. The new icons received positive feedback from both the clients and their customers.
Animated GIFs/Illustrations - Social Media
While working at Golin, I worked for several clients building out their social media presence. I illustrated scenes and sometimes animated the illustrations since motion is more eye-catching on social. The GoT post won a Bronze award. My work led to more followers and engagement.
